Mod Fashion

                                                              



                                                            Prefall2011 Mod fashion

            This trend is a repeat of history. It applies to fashion because fashion always repeats itself. In fall 2011 this trend will be very big. It has started a little now. In the streets I see a lot of mod clothing, even the patterned motif on dresses or blouses. Diane Von Furstenberg does an excellent job carrying on this trend. Her 2011 fall collection consist of knee length skirts long sleeve blouses with printed scarves, dresses with geometric motifs and knee high boots with leg warmers/tights. Michael Kors and BGBG also have a little more modern approach to this concept. BCBG has color blocked dresses and skirts matched up with blouses. Michael Kors has more tailored pants, crops and jackets with knit long sleeved dresses and tops.

            Visually this concept is very clean and it would merchandise really well. Fabrics used for this trend are mixed prints, chunky knits, sheer fabrics. Colors used for the concept are :

n      Blitzed Red

n      Woody orange

n      Money green

n      Psychedelic pink

n      Stoned blue

n      Clean teal

n      Yellow sponge

n      Primo black

The lifestyle and culture that the customer carries through is very earthy laid back, modern and fun. Target customer would be 20s-40s. It’s a wide range for age but every age group would add their own twist. For a day time look chunky knits with mixed prints would be ideal. Night time look would be dresses that are either long or short and high wasted. Work would be skirts or pants/crops with a clean cut sweater.

http://www.style.com/

Girl Talk

Girl Talk!

        The boutique I chose to visit for this weeks assignment is Girl Talk Clothing, located in The Orchard at the Arbor shopping center of El Toro road in Lake forest. I had never been inside before but i have driven past it a few times. Its a cute little store/boutique. I found a lot of thing I like. Window displays were effortless, and went along with the whole holiday theme. Luckily the owner Ivy was there and I had the chance to talk to her about her store. She was really nice and open to the idea of blogging about her store. The trends I saw in her store were lace and femininity and a lot of piecing things together by accessorizing. She had a lot of cute dresses and of course lots and lots of denim. The brand that sells the most is Miss Me. So far that is her number one seller. Ivy does a really good job in keeping up with the trends but she also keeps the demographics in mind by trying to cater to the location and the type of people that come in. I can see myself coming in again to shop untill i drop!!!!!

Pedal to the Metal

pedal to the metal by jazzyjazz21 featuring gold plated earrings

This look is a mix of femininity  and toughness. The woman who wears this can go from day to night with two easy looks. Makeup is very fierce with smoky eyes and red lips. I really like this look, it is sexy, powerful and glamorous.

Website Review

ApparelNews.net

Apparelnews.net is a publication site that is filled with a lot of useful information for trend forecasters and just about anyone who is a fashionista. The website also has a subscription but it is a little bit pricey, but anyone can still access information on all the news and current trends. Apparelnews.net is based in California and it gives you the scoop on fashion week, people and trends, and information about the industry. As a future trend forecaster this website really helps me a lot because it gives me all the information I need. It talks about beauty, accessories, shoes, textiles, trade shows, etc. It also gives me a calendar of upcoming events incase I would like to go or even just to keep an eye for it. The website also has articles on where the industry stands economy wise and what certain corporations are doing about it. This is good to know because if the economy is bad you want to find money saving ways to still move the trends forward. It is good to know about local places and what is the trend of a certain area and California apparel news does an excellent job in keeping us updated because it is all bout what is happening in California and in local cities.

I definitely recommend this site to any future forecasters because it is really helpful and they also have a free email newsletter that keeps you updated on all the scoops and news there is to know about this fabulous industry.

Rocker Chic

Rocker Chic by jazzyjazz21 featuring betsey johnson jewelry



The Rocker Chic girl is also glamorous but with an edge! She is more fierce and isn't afraid to show it.

Romantic Lace

Romantic Lace by jazzyjazz21 featuring velvet jewelry


The romantic lace look appeals to the girlie girl who loves pink and a soft look. This look is very glamorous and a can look expensive depending on how you wear it.

Window Displays

BCBG MAXAZRIA

Out of all the window displays at fashion Island I chose BCBG MAXAZRIA because to me their window displays were the most trendy. Both windows showcased their trendiest items. For the first window, it was outerwear and boots. The jacket on the right is military inspired, the way it is styled gives it harmony. The whole display was cohesive. The jacket on the left was somewhat slouchy/poncho. I love both coats i can totally see myself wearing them.

This is the other side of the store and in this display they showcase very trendy dresses. The one that really caught my eye though was the one with the structured sleeves. I have been seeing a lot of shape in the shoulders and sleeves on dresses on celebrities and in the runway. This look isn't only carried in dresses they have blouses and jackets as well. I like this look, it is really Avant-Garde.